WE88 x Steven Gerrard official global partnership hero banner featuring the brand ambassador and WE88 representatives

WE88 x Steven Gerrard: Official Global Brand Ambassador Partnership

THE CAPTAIN
ARRIVES
THE CAPTAIN
ARRIVES

WE88 proudly announces a partnership that bridges the worlds of sport and gaming: legendary football icon Steven Gerrard joins us as Global Brand Ambassador and World Cup 2026 Ambassador.

His fearless mentality and winning spirit reflect our mission to elevate gaming experiences and unite communities across Southeast Asia and beyond.

EXPLORE THE PARTNERSHIP
WE88
STEVEN GERRARD
GLOBAL BRAND AMBASSADOR
WE88
STEVEN GERRARD
GLOBAL BRAND AMBASSADOR
WE88
STEVEN GERRARD
GLOBAL BRAND AMBASSADOR
WE88
STEVEN GERRARD
GLOBAL BRAND AMBASSADOR
WE88
STEVEN GERRARD
GLOBAL BRAND AMBASSADOR

WE88 proudly announces a partnership that bridges the worlds of sport and gaming: legendary football icon Steven Gerrard joins us as Global Brand Ambassador and World Cup 2026 Ambassador.

His fearless mentality and winning spirit reflect our mission to elevate gaming experiences and unite communities across Southeast Asia and beyond.

EXPLORE THE PARTNERSHIP
The Legend
MEET THE CAPTAIN
The Legend
MEET THE CAPTAIN
08
WE88 26/27 Global Brand Ambassador Steven Gerrard celebrating in his iconic Liverpool FC captain's kit
#08
1998 - 2015
LIVERPOOL'S NO. 8
88
WE88 26/27 Global Brand Ambassador Steven Gerrard pointing to the number 88 on the back of his yellow jersey
#26
2026 - 2027
WE88 Global Brand Ambassador
WE88 26/27 Global Brand Ambassador Steven Gerrard celebrating with the 2005 Champions League trophy
WE88 26/27 Global Brand Ambassador Steven Gerrard kissing the Champions League trophy after the historic 2005 final in Istanbul
WE88 26/27 Global Brand Ambassador Steven Gerrard passionately celebrating with arms wide open on the football pitch
WE88 26/27 Global Brand Ambassador Steven Gerrard showing grit and resilience on a muddy pitch in his England national team kit
WE88 26/27 Global Brand Ambassador Steven Gerrard triumphantly lifting the 2005 Champions League trophy above his head
WE88 26/27 Global Brand Ambassador Steven Gerrard raising his hand to acknowledge the fans in a packed stadium
THE LEGEND

THE ICONIC
NO. 8

For millions, Gerrard was never just Liverpool’s captain—he was the captain. Wearing the iconic No.8, he embodied courage, vision, and resilience, leading his team to unforgettable triumphs.

From the miracle of Istanbul in 2005 to the thunderous FA Cup final in 2006, Gerrard didn’t simply play the game—he inspired generations.

Steven Gerrard Legacy
PARTNERSHIP HIGHLIGHTS

WE88 x STEVEN GERRARD
2026/27

At WE88, we stand for more than entertainment. We stand for leadership, trust, and innovation. Partnering with a football legend like Steven Gerrard is a statement of intent to our sports enthusiasts in Southeast Asia.

We are bridging the worlds of sport and gaming to deliver a premium online gaming experience. Together, we will create unforgettable moments for fans around the world.

Behind the Scene

Behind the scenes with WE88 26/27 Global Brand Ambassador Steven Gerrard smiling in his official we88 yellow jersey
WE88 26/27 Global Brand Ambassador Steven Gerrard laughing during an exclusive behind-the-scenes interview
WE88 26/27 Global Brand Ambassador Steven Gerrard holding a script during his behind-the-scenes promotional shoot
Steven Gerrard sitting in a leather chair wearing a yellow WE88 official jersey, talking to the camera and holding a WE88 script
Close-up of WE88 26/27 Global Brand Ambassador Steven Gerrard looking focused during an exclusive behind-the-scenes interview
WE88 26/27 Global Brand Ambassador Steven Gerrard smiling with a marker, preparing to sign a jersey during a behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard signing an official yellow jersey during an exclusive behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard holding up a red Liverpool jersey to sign during a behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard signing a red football jersey during an exclusive behind-the-scenes session
WE88 26/27 Global Brand Ambassador Steven Gerrard proudly holding up a signed yellow Gerrard 88 jersey
WE88 26/27 Global Brand Ambassador Steven Gerrard posing for a confident portrait during his official studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard looking focused and determined during a dramatic studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard leaning towards the camera and ready for a signature for a close-up smile during his studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard signing his autograph on a glass screen during a creative behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard holding a production clapperboard on set for the official brand film
WE88 26/27 Global Brand Ambassador Steven Gerrard holding a custom WE88 football during a dramatic studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard sitting with clasped hands in a serious studio portrait
WE88 26/27 Global Brand Ambassador Steven Gerrard sharing a relaxed smile while seated during a behind-the-scenes studio shoot

Official Global Partnership with
 WE88

PARTNERSHIP HIGHLIGHTS

WE88 x STEVEN GERRARD
2026/27

At WE88, we stand for more than entertainment. We stand for leadership, trust, and innovation. Partnering with a football legend like Steven Gerrard is a statement of intent to our sports enthusiasts in Southeast Asia.

We are bridging the worlds of sport and gaming to deliver a premium online gaming experience. Together, we will create unforgettable moments for fans around the world.

Behind the Scene

Behind the scenes with WE88 26/27 Global Brand Ambassador Steven Gerrard smiling in his official we88 yellow jersey
WE88 26/27 Global Brand Ambassador Steven Gerrard laughing during an exclusive behind-the-scenes interview
WE88 26/27 Global Brand Ambassador Steven Gerrard holding a script during his behind-the-scenes promotional shoot
Steven Gerrard sitting in a leather chair wearing a yellow WE88 official jersey, talking to the camera and holding a WE88 script
Close-up of WE88 26/27 Global Brand Ambassador Steven Gerrard looking focused during an exclusive behind-the-scenes interview
WE88 26/27 Global Brand Ambassador Steven Gerrard smiling with a marker, preparing to sign a jersey during a behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard signing an official yellow jersey during an exclusive behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard holding up a red Liverpool jersey to sign during a behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard signing a red football jersey during an exclusive behind-the-scenes session
WE88 26/27 Global Brand Ambassador Steven Gerrard proudly holding up a signed yellow Gerrard 88 jersey
WE88 26/27 Global Brand Ambassador Steven Gerrard posing for a confident portrait during his official studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard looking focused and determined during a dramatic studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard leaning towards the camera and ready for a signature for a close-up smile during his studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard signing his autograph on a glass screen during a creative behind-the-scenes shoot
WE88 26/27 Global Brand Ambassador Steven Gerrard holding a production clapperboard on set for the official brand film
WE88 26/27 Global Brand Ambassador Steven Gerrard holding a custom WE88 football during a dramatic studio photoshoot
WE88 26/27 Global Brand Ambassador Steven Gerrard sitting with clasped hands in a serious studio portrait
WE88 26/27 Global Brand Ambassador Steven Gerrard sharing a relaxed smile while seated during a behind-the-scenes studio shoot

Official Global Partnership with WE88

"

Leadership, Trust, and Innovation.

BRIDGING THE WORLDS OF SPORT AND GAMING.

WE88 x Steven Gerrard
COMMON QUESTIONS

FREQUENTLY ASKED
QUESTIONS

Steven Gerrard represents leadership, a winning mentality, and unwavering trust—values at the core of WE88. His legendary football career makes him the ideal partner to elevate our premium online gaming experience for sports fans across Southeast Asia and beyond.

As WE88’s Official World Cup 2026 Ambassador, Gerrard will deliver exclusive content, expert analysis, behind-the-scenes access, and interactive campaigns designed to unite communities and enhance the sports entertainment experience.

The global brand ambassador partnership runs through the 2026/27 seasons, leading up to and including the World Cup 2026.

Fans can enjoy behind-the-scenes footage, expert match predictions, interactive community events, and special memorabilia giveaways signed by Gerrard himself.

Yes. WE88 is fully licensed and regulated, prioritizing player security, trust, and responsible gaming to deliver a safe, world-class entertainment experience.

Exciting interactive campaigns are planned as part of the 2026/27 season. Stay tuned to our official Telegram and social channels for announcements—some surprises are best kept secret!

Simply register on the official WE88 platform to unlock your path. Members will gain priority access to all Steven Gerrard-themed contests, leaderboards, and exclusive rewards.

Beyond football, WE88 offers a premium suite of entertainment including live casino games, esports betting, slots, and lottery—powered by industry-leading providers.

Join our official Telegram channel and follow WE88 on Instagram, Facebook, and YouTube for real-time announcements, campaign drops, and exclusive videos.